W ha t a re th e p ro ble m s g ene ra lly fa ce d b y th e c o m panie s g oin g fo r m ult ib ra nd in g ? T he s tr a te gy o f m ult ib ra nd in g h a s b oth a dva nta ges a nd d is a dv ...

---

W ha t a re th e p ro ble m s g ene ra lly fa ce d b y th e c o m panie s g oin g fo r m ult ib ra nd in g ?
T he s tr a te gy o f m ult ib ra nd in g h a s b oth a dva nta ges a nd d is a dva nta ges. A s th e a dva nta ges s ug gest, m ult ib ra nd in g b y
co m panie s o ffe r th e c o nsum er m ore c ho ic e s fr o m o ne c e ntr a l lo ca tio n w he re , le t's s a y in th e fa stfo od in d ustr y , w he re
m ult ib ra nd in g is a ctu a lly g oin g o n in r e al tim e. F ast fo od o pera to rs e xp and s th e ir o pera tio n to in clu d e m ore ...
S olu tio n
T he s tr a te gy o f m ult ib ra nd in g h a s b oth a dva nta ges a nd d is a dva nta ges. A s th e a dva