This study source was downloaded by 100000809576529 from CourseHero.com on 05-14-2024 23:19:06 GMT -05:00 https://www.coursehero.com/file/115872993/quiz-2docx/ Question 6 2 out of 2 points A strategy ...

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This study source was downloaded by 100000809576529 from CourseHero.com on 05-14-2024 23:19:06 GMT -05:00
https://www.coursehero.com/file/115872993/quiz-2docx/ Question 6
2 out of 2 points
A strategy of quality improvement often leads to increased short-run profitability.
Selected Answer:
False
Correct Answer: False
Response Feedback: Rationale:
Correct. The role of quality in achieving competitive advantage was demonstrated by several research
studies. Researchers have found that a strategy of quality improvement usually leads to increased
market share, but at a cost in terms of reduced short-run profitability. See 3-4: Competitive
PrioritiesCompetitive Priorities
Question 7
2 out of 2 points
Rues and West Inc. manufactures various electronic goods. It uses mass-customization strategies
to make its products available to all consumers at any place in the world. It also manufactures various
electronic goods in the same assembly line. Given this information, Rues and West Inc.'s operations are
aligned around _____.
Selected Answer: d.
flexibility
Correct Answer: d.
flexibility
Response Feedback: Rationale:
Correct. Rues and West Inc.'s operations are aligned around flexibility. Success in globally competitive
markets requires both design and demand flexibility. Mass customization requires companies to align
th