Question 1 (1 point) Computer chips and microprocessors are examples of hard technology. Question 1 options: True False Save Question 2 (1 point) A company such as eBay relies more on soft tec ...

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Question 1 (1 point)

Computer chips and microprocessors are examples of hard technology.
Question 1 options:
True
False
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Question 2 (1 point)

A company such as eBay relies more on soft technology than hard technology.
Question 2 options:
True
False
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Question 3 (1 point)

E-Service refers to using the Internet and technology to provide services that create and deliver time, place,
information, entertainment and exchange value to customers and/or support the sale of goods.
Question 3 options:
True
False
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Question 4 (1 point)

Computer integrated manufacturing systems combine hardware, software, database management and
communications to automate and control a broad range of production activities.
Question 4 options:
True
False
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Question 5 (1 point)

Customer Relationship Management (CRM) systems use segmentation data to help focus marketing
initiatives and provide data for tracing sales trends and advertising effectiveness.
Question 5 options:
True
False
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Question 6 (1 point)

Database systems, artificial intelligence programs and voice-recognition software are examples of
Question 6 options:

hard technology
soft technology
computer numerical control
integrated operating systems
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Question 7 (1 point)

Which of the following enables engineers to design, analyze, test, simulate, and "manufacture" products
before they physically exist?
Question 7 options:
CNC
CAD/CAE
CIM
CAM
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Question 8 (1 point)

Enterprise Resource Planning Systems (ERP)
Question 8 options:
are a subset of supply chain management
give each function the ability to set up its own databases
handle customer ordering, inventory management and production scheduling on a real-time basis.
are easy to implement
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Question 9 (1 point)

Which of the following would not be included in a typical Customer Relationship Management System (CRM)?
Question 9 options:
market segmentation and analysis
effective complaint resolution
cross-selling goods and services
supply chain inventory management
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Question 10 (1 point)

CRM helps firms gain competitive advantage by all of the following except
Question 10 options:

providing real-time transaction processing
segmenting markets
tracking sales trends and advertising effectiveness
identifying which customers should be the focus of targeted marketing initiatives
Question 1 (1 point)

In general, the designs of both goods and services follow a similar path. The critical differences lie in the
detailed product and process design phases.
Question 1 options:
True
False
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Question 2 (1 point)

The process by which the service is created and delivered is, in essence, the service itself.
Question 2 options:
True
False
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Question 3 (1 point)

The design of a manufactured good focuses primarily on its physical characteristics.
Question 3 options:
True
False
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Question 4 (1 point)

Suppose that a manufacturing specification of a dimension is 1.0 ? 0.05. The permiss