CHAPTER 12
A top producer of tennis balls has recently started manufacturing tennis rackets, a complementary
product to tennis balls. As a result, it should
a. lower the price of its tennis balls.
b. raise the price of its tennis balls.
c. keep the price of its tennis balls the same.
d. Not enough information to answer.
A very profitable, high-margin chain of ice cream shops has acquired its main competitor, a low-margin
frozen yogurt chain. It should
a. Lower the price of yogurt, and lowe...